Design Thinking

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Design thinking is an iterative process in which we seek to understand the user’s pain, analyze challenge, and redefine problems in order to create new strategies and solutions.

As design thinking allows non-designers to use creative tools to address a vast range of challenges, it has been yielding exceptionally positive outcomes. Additionally, this process has been spreading due to the success of its wide range of application in technology, business, government, education, or non-profit.

Five steps that can be repeated in as many ways as needed form the design thinking process. Empathize, define the problem, ideate, prototype – which can also be creating an actionable plan -, test the idea/solution then seek feedback from others.

In simple terms, design thinking is problem-solving at an advantage.

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The Design Thinking process provides accurate and meaningful results giving you an important competitive advantage. This customer-centered approach has helped numerous entrepreneurs and engineers develop successful innovative solutions for new products and businesses in the past 2 decades.

Apple, P&G and IBM, to name a few, apply this process beyond their products, it sits at the core of their strategy development and organisational success. It is being used to pull in efficiency, make optimal use of resources, and convert business models to more sustainable practices for the future.

IN NUMBERS

The Design Value Index measured the performance of design-driven, publicly traded companies against the larger Stock market. The results showed that design-led companies have outperformed the S&P 500 in more than 200 % in 10 years.
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Design Thinking
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Design thinking is a process that spurs growth by allowing you to

Speed up innovation.
Give your company a competitive advantage.
Provide a better customer experience.
Have more satisfied customers.
Enjoy a high ROI.
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Design Thinking
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Design thinking is a process that spurs growth by allowing you to

Speed up innovation.
Give your company a competitive advantage.
Provide a better customer experience.
Have more satisfied customers.
Enjoy a high ROI.
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[av_one_half first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’4px,0px,0px,30px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’https://mayahojeij.com/wp-content/uploads/2021/10/Maya-Hojeij-Design-Assets-Dotted-Circle-copy-80×80.png’ attachment=’3835′ attachment_size=’thumbnail’ background_position=’center left’ background_repeat=’contain’ highlight_size=’1.1′ animation=’fade-in’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-kw9pov6d’ sc_version=’1.0′]

[av_heading heading=’The
Workshops’ tag=’h1′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’60’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a0a0a’ icon_color=” margin=’0px,0px,0px,20px’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-7qa2t’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
[/av_one_half][av_one_full first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’4px,0px,0px,50px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=’fade-in’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-kw9p6t9r’ sc_version=’1.0′]

[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#666666′ id=” custom_class=” template_class=” av_uid=’av-4isuat’ sc_version=’1.0′ admin_preview_bg=”]
This workshop aims to show you how to apply mindsets and techniques from human-centered design — like empathy, prototyping, and creativity — in order to communicate in ways that engage, promote understanding and open mindedness to reach innovative solutions that actually work.
[/av_textblock]
[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#666666′ id=” custom_class=” template_class=” av_uid=’av-2mqzut’ sc_version=’1.0′ admin_preview_bg=”]
This workshop is available for individuals and organisations in two levels.

Design Thinking Fundamentals

Advanced Design Thinking

[/av_textblock]
[/av_one_full][/av_cell_one_half][av_cell_one_half vertical_align=’bottom’ padding=’40px,90px,40px,60px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” custom_class=” template_class=” av_uid=’av-kw9p3o3n’ sc_version=’1.0′]

[av_one_full first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’10px,0px,0px,0px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=’fade-in’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-309r05′ sc_version=’1.0′]

[av_heading heading=’Details’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” icon_color=” margin=’10px,,,’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-kw9p3agf’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_toggle_container faq_markup=” initial=’0′ mode=’accordion’ sort=” styling=’av-elegant-toggle’ colors=” font_color=” background_color=” border_color=” colors_current=” font_color_current=” background_current=” background_color_current=” background_gradient_current_color1=” background_gradient_current_color2=” background_gradient_current_direction=’vertical’ hover_colors=” hover_background_color=” hover_font_color=” alb_description=” id=” custom_class=” template_class=” av_uid=’av-327u5h’ sc_version=’1.0′]
[av_toggle title=’Who is for’ tags=” custom_id=” av_uid=’av-sht339′ sc_version=’1.0′]
Anyone responsible for driving innovation, growth, as well as improving the customer experience should attend. Past participants included

• Product Manager, Marketing Manager
• R&DManager, and Product Head
• UX Designer, Design Engineer, Art Director
• C-Suite executives including CEO, COO, MD
• Founder, President, Chief Strategy Officer
• Innovation and Growth Consultants

[/av_toggle]
[av_toggle title=’Key Features’ tags=” custom_id=” av_uid=’av-r2ty9x’ sc_version=’1.0′]
The Design Thinking workshop will cover topics such as

• The concepts that drive design thinking
• Concept development phase in design planning and analysis
• Translating customer needs into measurable specifications
• Problem decomposition techniques and solution concepts
• Brainstorming principles and their efficacy in creative thinking
• Prototyping strategy & Rapid prototyping and virtual prototyping
• Service cycle experience map
• Product vs. service systems
• Implications of product architecture on the design process selection
• Types of development processes – staged, spiral, and agile methodologies

[/av_toggle]
[av_toggle title=’Outcome’ tags=” custom_id=” av_uid=’av-p86wj9′ sc_version=’1.0′]
At the end of the workshop you will be able to

Understand the design thinking process

Identify and evaluate opportunities through customer needs analysis

Create desirable, feasible, and viable solutions based on customer needs

Generate and assess new product and service concepts through applied creativity

Implement a proven method for planning and executing a prototype

Design products and services with sustainability in mind

Plan and manage innovation projects effectively
[/av_toggle]
[/av_toggle_container]
[/av_one_full][/av_cell_one_half]
[/av_layout_row]
[av_layout_row border=” min_height_percent=’percent’ min_height_pc=’25’ min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ mobile_breaking=’av-break-at-tablet’ av-desktop-hide=’aviaTBav-desktop-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-kw9roedd’ sc_version=’1.0′]
[av_cell_one_half vertical_align=’top’ padding=’20px,60px,40px,60px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” custom_class=” template_class=” av_uid=’av-mezfet’ sc_version=’1.0′]

[av_one_full first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’4px,0px,0px,30px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’https://mayahojeij.com/wp-content/uploads/2021/10/Maya-Hojeij-Design-Assets-Dotted-Circle-copy-80×80.png’ attachment=’3835′ attachment_size=’thumbnail’ background_position=’center left’ background_repeat=’contain’ highlight_size=’1.1′ animation=’pop-up’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-l99srp’ sc_version=’1.0′]

[av_heading heading=’The
Workshops’ tag=’h1′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’60’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a0a0a’ icon_color=” margin=’0px,0px,0px,10px’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-jo3yz9′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
[/av_one_full][av_one_full first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’4px,0px,0px,30px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=’bottom-to-top’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-h8pbnp’ sc_version=’1.0′]

[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#666666′ id=” custom_class=” template_class=” av_uid=’av-fjce1x’ sc_version=’1.0′ admin_preview_bg=”]
This workshop aims to show you how to apply mindsets and techniques from human-centered design — like empathy, prototyping, and creativity — in order to communicate in ways that engage, promote understanding and open mindedness to reach innovative solutions that actually work.
[/av_textblock]
[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#666666′ id=” custom_class=” template_class=” av_uid=’av-ehn811′ sc_version=’1.0′ admin_preview_bg=”]
This workshop is available for individuals and organisations in two levels.

Design Thinking Fundamentals

Advanced Design Thinking

[/av_textblock]
[/av_one_full][/av_cell_one_half][av_cell_one_half vertical_align=’top’ padding=’20px,90px,40px,60px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” custom_class=” template_class=” av_uid=’av-4b1cl’ sc_version=’1.0′]

[av_one_full first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’10px,0px,0px,0px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=’pop-up’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-a61ssl’ sc_version=’1.0′]

[av_heading heading=’Details’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” icon_color=” margin=’10px,,,’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-v299x’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
[av_toggle_container faq_markup=” initial=’0′ mode=’accordion’ sort=” styling=’av-elegant-toggle’ colors=” font_color=” background_color=” border_color=” colors_current=” font_color_current=” background_current=” background_color_current=” background_gradient_current_color1=” background_gradient_current_color2=” background_gradient_current_direction=’vertical’ hover_colors=” hover_background_color=” hover_font_color=” alb_description=” id=” custom_class=” template_class=” av_uid=’av-6v3tk5′ sc_version=’1.0′]
[av_toggle title=’Who is for’ tags=” custom_id=” av_uid=’av-6bc0k5′ sc_version=’1.0′]
Anyone responsible for driving innovation, growth, as well as improving the customer experience should attend. Past participants included

• Product Manager, Marketing Manager
• R&DManager, and Product Head
• UX Designer, Design Engineer, Art Director
• C-Suite executives including CEO, COO, MD
• Founder, President, Chief Strategy Officer
• Innovation and Growth Consultants

[/av_toggle]
[av_toggle title=’Key Features’ tags=” custom_id=” av_uid=’av-hspx1′ sc_version=’1.0′]
The Design Thinking workshop will cover topics such as

• The concepts that drive design thinking
• Concept development phase in design planning and analysis
• Translating customer needs into measurable specifications
• Problem decomposition techniques and solution concepts
• Brainstorming principles and their efficacy in creative thinking
• Prototyping strategy & Rapid prototyping and virtual prototyping
• Service cycle experience map
• Product vs. service systems
• Implications of product architecture on the design process selection
• Types of development processes – staged, spiral, and agile methodologies

[/av_toggle]
[av_toggle title=’Outcome’ tags=” custom_id=” av_uid=’av-2y0qc5′ sc_version=’1.0′]
At the end of the workshop you will be able to

Understand the design thinking process

Identify and evaluate opportunities through customer needs analysis

Create desirable, feasible, and viable solutions based on customer needs

Generate and assess new product and service concepts through applied creativity

Implement a proven method for planning and executing a prototype

Design products and services with sustainability in mind

Plan and manage innovation projects effectively
[/av_toggle]
[/av_toggle_container]
[/av_one_full][/av_cell_one_half]
[/av_layout_row]
[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’large’ custom_margin=’0px’ custom_margin_sync=’true’ color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” av-small-hide=’aviaTBav-small-hide’ av-mini-hide=’aviaTBav-mini-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-2oujrgl’ sc_version=’1.0′]
[av_heading heading=’How does it work?’ tag=’h1′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’48’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” icon_color=” margin=’0′ margin_sync=’true’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-2nvdh1h’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#666666′ id=” custom_class=” template_class=” av_uid=’av-2jz6qxx’ sc_version=’1.0′ admin_preview_bg=”]

Although presented as linear steps, the phases of design thinking are in reality repeated in different sequences that can be adapted to suit specific challenges.

[/av_textblock]
[av_heading heading=’The Framework’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-kwk9hxse’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_timeline orientation=’horizontal’ placement_v=’alternate’ placement_h=’top’ slides_num=’5′ content_appearence=” custom_date_size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” custom_title_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” custom_content_size=” contentbox_bg_color=” custom_contentbox_bg_color=” font_color=’custom’ custom_date=’#000000′ custom_title=” custom_content=’#494949′ icon_color=’custom’ icon_custom_bg=’#000000′ icon_custom_font=” icon_custom_border=’#494949′ animation=” alb_description=” id=” custom_class=” template_class=” av_uid=’av-2gycx9x’ sc_version=’1.0′ admin_preview_bg=”]
[av_timeline_item date=’Empathise’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=” custom_milestone_color=” link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-2f2y85x’ sc_version=’1.0′]
Empathize with your users
[/av_timeline_item]
[av_timeline_item date=’Define’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=” custom_milestone_color=” link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-2cqb8t1′ sc_version=’1.0′]
Define your users’ needs, their problem, and your insights
[/av_timeline_item]
[av_timeline_item date=’Ideate’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=” custom_milestone_color=” link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-2bj23ph’ sc_version=’1.0′]
Ideate by challenging assumptions and creating ideas for innovative solutions
[/av_timeline_item]
[av_timeline_item date=’Prototype’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=” custom_milestone_color=” link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-2a9pxzp’ sc_version=’1.0′]
Prototype to start creating solutions
[/av_timeline_item]
[av_timeline_item date=’Test solutions’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=” custom_milestone_color=” link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-27w0t6d’ sc_version=’1.0′]
Test the solutions to check their validity and efficiency
[/av_timeline_item]
[/av_timeline]
[/av_section]
[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’default’ custom_margin=’10px’ custom_margin_sync=’true’ color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” av-desktop-hide=’aviaTBav-desktop-hide’ av-medium-hide=’aviaTBav-medium-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-kvdt6q3n’ sc_version=’1.0′]
[av_heading heading=’How does it work?’ tag=’h1′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” icon_color=” margin=’0′ margin_sync=’true’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-3l14v9′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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The phases of design thinking are presented as linear steps, but in practice, the process is not always linear— it can be repeated in different sequences that can be adapted to suit specific challenges.

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[av_heading heading=’The Framework’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#000000′ icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-fnvhyt’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_timeline orientation=’vertical’ placement_v=’alternate’ placement_h=’top’ slides_num=’5′ content_appearence=” custom_date_size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” custom_title_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” custom_content_size=” contentbox_bg_color=” custom_contentbox_bg_color=” font_color=’custom’ custom_date=’#000000′ custom_title=” custom_content=’#494949′ icon_color=’custom’ icon_custom_bg=’#000000′ icon_custom_font=” icon_custom_border=’#494949′ animation=” alb_description=” id=” custom_class=” template_class=” av_uid=’av-kvdt74yn’ sc_version=’1.0′ admin_preview_bg=”]
[av_timeline_item date=’Empathise’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=’custom’ custom_milestone_color=’#000000′ link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-9easad’ sc_version=’1.0′]
Empathize with your users
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[av_timeline_item date=’Define’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=’custom’ custom_milestone_color=’#000000′ link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-7i182d’ sc_version=’1.0′]
Define your users’ needs, their problem, and your insights
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[av_timeline_item date=’Ideate’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=’custom’ custom_milestone_color=’#000000′ link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-5evgnp’ sc_version=’1.0′]
Ideate by challenging assumptions and creating ideas for innovative solutions
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[av_timeline_item date=’Prototype’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=’custom’ custom_milestone_color=’#000000′ link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-4umanp’ sc_version=’1.0′]
Prototype to start creating solutions
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[av_timeline_item date=’Test solutions’ title=” icon_image=’icon’ number_arrow=” icon=’ue87d’ font=’entypo-fontello’ image=’https://mayahojeij.com/wp-content/themes/enfold/config-templatebuilder/avia-template-builder/images/placeholder.jpg’ attachment=” attachment_size=” milestone_valign=’baseline’ milestone_color=’custom’ custom_milestone_color=’#000000′ link=” linktarget=” linkelement=’all’ custom_id=” custom_class=” template_class=” av_uid=’av-2s9wcl’ sc_version=’1.0′]
Test the solutions to check their validity and efficiency
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[/av_one_fifth][av_one_fourth min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’0px’ padding_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-5nl8yd’ sc_version=’1.0′]

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[av_heading heading=’The
Process’ tag=’h1′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’72’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a0a0a’ icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-avg5h’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
[/av_one_fourth][av_one_half min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’0px,60px,0px,90px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-6j15et’ sc_version=’1.0′]

[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#494949′ id=” custom_class=” template_class=” av_uid=’av-bkjklx’ sc_version=’1.0′ admin_preview_bg=’rgb(241, 241, 241)’]

This process allows me to understand your expectations and challenges. Identifying your needs enables me to tailor the workshop around your strengths and shortcomings, arming you with the right tools to address future challenges.

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[av_toggle title=’Pre-training’ tags=” custom_id=” av_uid=’av-1o00x2t’ sc_version=’1.0′]
Design Thinking training starts with an introductory meeting to define, align, and prioritize your needs and objectives.

Pre-course surveys will be sent to identify learning gaps and understand the mindset of the different members of your team. The surveys and brief would help us decide on the best training format – Live, online or hybrid training sessions, workshop or bootcamp. Once the format is decided, I will design courses relevant to your business challenges and context.
[/av_toggle]
[av_toggle title=’Throughout the Training’ tags=” custom_id=” av_uid=’av-1nf7thh’ sc_version=’1.0′]
The first session kicks off with a clear outline of the training intentions and its desired outcomes.

You will test your learning curve with relevant practical exercises designed to improve and refine the skills highlighted in the brief.

Quickly address any information gap identified during the course and not covered in the brief, if it’s necessary to the learning process.

Throughout the course, you will create an action plan to help you employ the course strategies in real life.
[/av_toggle]
[av_toggle title=’Follow Up’ tags=” custom_id=” av_uid=’av-1kh637p’ sc_version=’1.0′]
Post-course surveys will be handed out to measure your progress.

You will be provided with the course workbook and exercise handouts to support post-course learning.
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[/av_one_fifth][av_one_fourth min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’20px,20px,0px,20px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-kvg5ucmu’ sc_version=’1.0′]

[av_heading heading=’The
Process’ tag=’h1′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’72’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a0a0a’ icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-a803np’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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[/av_one_fourth][av_one_half min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’20px,20px,0px,20px’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” template_class=” aria_label=” av_uid=’av-9o7fsl’ sc_version=’1.0′]

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This process allows me to understand your expectations and challenges. Identifying your needs enables me to tailor the workshop around your strengths and shortcomings, arming you with the right tools to address future challenges.

[/av_textblock]
[av_toggle_container faq_markup=” initial=’0′ mode=’accordion’ sort=” styling=’av-minimal-toggle’ colors=’custom’ font_color=’#000000′ background_color=” border_color=” colors_current=’custom’ font_color_current=’#000000′ background_current=’bg_color’ background_color_current=’#99e5a2′ background_gradient_current_color1=” background_gradient_current_color2=” background_gradient_current_direction=’vertical’ hover_colors=” hover_background_color=” hover_font_color=” alb_description=” id=” custom_class=” template_class=” av_uid=’av-7vzu79′ sc_version=’1.0′]
[av_toggle title=’Pre-training’ tags=” custom_id=” av_uid=’av-5yp73p’ sc_version=’1.0′]
Design Thinking training starts with an introductory meeting to define, align, and prioritize your needs and objectives.

Pre-course surveys will be sent to identify learning gaps and understand the mindset of the different members of your team. The surveys and brief would help us decide on the best training format – Live, online or hybrid training sessions, workshop or bootcamp. Once the format is decided, I will design courses relevant to your business challenges and context.
[/av_toggle]
[av_toggle title=’Throughout the Training’ tags=” custom_id=” av_uid=’av-emwp1′ sc_version=’1.0′]
The first session kicks off with a clear outline of the training intentions and its desired outcomes.

You will test your learning curve with relevant practical exercises designed to improve and refine the skills highlighted in the brief.

Quickly address any information gap identified during the course and not covered in the brief, if it’s necessary to the learning process.

Throughout the course, you will create an action plan to help you employ the course strategies in real life.
[/av_toggle]
[av_toggle title=’Follow Up’ tags=” custom_id=” av_uid=’av-1yvas5′ sc_version=’1.0′]
Post-course surveys will be handed out to measure your progress.

You will be provided with the course workbook and exercise handouts to support post-course learning.
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[av_cell_one_third vertical_align=’top’ padding=’30px,60px,30px,60px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=’_blank’ link_hover=” mobile_display=” custom_class=” template_class=” av_uid=’av-kwrc2oxd’ sc_version=’1.0′]

[av_icon_box icon=’ue8b1′ font=’entypo-fontello’ title=’Practical & Applicable’ position=’left_content’ icon_style=’av-icon-style-no-border’ boxed=” font_color=’custom’ custom_title=’#000000′ custom_content=’#494949′ color=’custom’ custom_bg=” custom_font=’#000000′ custom_border=” custom_title_size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” custom_content_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” heading_tag=” heading_class=” link=” linktarget=” linkelement=” id=” custom_class=” template_class=” av_uid=’av-9c09lx’ sc_version=’1.0′ admin_preview_bg=”]
The content of the training is based on the most reliable theories and innovative cognitive science discoveries. Nonetheless my own, as well as others’ experience, is the foundation of the activities with which we explore the theories and techniques discussed.
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[av_icon_box icon=’ue83c’ font=’entypo-fontello’ title=’Arabic & English’ position=’left_content’ icon_style=’av-icon-style-no-border’ boxed=” font_color=’custom’ custom_title=’#000000′ custom_content=’#494949′ color=’custom’ custom_bg=” custom_font=’#000000′ custom_border=” custom_title_size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” custom_content_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” heading_tag=” heading_class=” link=” linktarget=” linkelement=” id=” custom_class=” template_class=” av_uid=’av-lqtnp’ sc_version=’1.0′ admin_preview_bg=”]
I deliver all my training in Arabic or English. The choice is yours and is usually based on the organization’s language for team training. As a Business Anchor and communication professor, I’m always up to date on all business and media terminology in both languages.
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You can choose between training sessions, workshops or bootcamps that can be delivered live, online or via a hybrid format. If the desired format doesn’t meet the objectives set by the brief, you will be advised of the most fitting one for your needs.
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Maya Hojeij
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Maya Hojeij

[/av_textblock]
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Maya Hojeij is a Tv business anchor / host, moderator & MC as well as an adjunct professor of communication in AUD. With 20+ years in television, Maya is one of the first stock watchers on Arab TV, making her one of the most competent and credible media trainers in the ME. This is further enhanced by her academic love and her commitment to nurturing and developing the talents of the Arab youth, enabling them to become the leaders of tomorrow.
[/av_textblock]
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Maya Hojeij
[/av_heading]
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Maya Hojeij

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Maya Hojeij is a Tv business anchor / host, moderator & MC as well as an adjunct professor of communication in AUD. With 20+ years in television, Maya is one of the first stock watchers on Arab TV, making her one of the most competent and credible media trainers in the ME. This is further enhanced by her academic love and her commitment to nurturing and developing the talents of the Arab youth, enabling them to become the leaders of tomorrow.
[/av_textblock]
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